Our mission statement 

PROVIDE the salon industry with all of the tools needed to help make salon businesses even more successful with the latest and greatest in nail products.

ESTABLISH opportunity for learning through proper education and training courses domestically and internationally.

CREATE superiority within the industry as the go-to nail manufacturer for state-of-the-art products, proven to perform to the best of standards while upholding the motto “Done right from the start.”

UNDERSTAND the needs of the salon industry. As nail professional ourselves, we have a clear understanding of the industry and the demand for the highest quality products and services possible – which is why quality has and will always be our number one priority.

We recognise the importance of our valued customers and the feedback has allowed us to perfect our products over the past 8 years. Unlike other brands, we spend most of our time speaking to salons and getting their feedback in order to perfect our product range.

Running a business is tough enough without having to worry about poor quality products. Our products are designed to provide salons with the tools necessary to run a stress free business.We have over 500 gel colours available and have never discontinued any colours. Ease of application is very important to us and by adopting our DND gel system, therapists can benefit from TRUE long lasting, chip free, no shrinkage nails.

We are the most used gel polish brand in America because we care about our customers. We achieved our success through just word of mouth but now believe it is time for DND to receive its recognition internationally. DND products have been available in the UK through unofficial avenues however we now feel that UK therapists would benefit from access to DND products directly from DND. We operate stringent quality control with all our products from laboratory to shelf. Purchasing from DND is the only way to ensure you are receiving 100% genuine products that have been stored correctly.

With the launch of the UK DND, we look forward to creating more awareness for the DND brand in the UK. We will be attending various exhibitions across the country over the coming year and have some exciting promotions available.

Troy Gray
CEO / Founder

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Richy Lace
Marketing Director

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Jane Gray
Public Relations

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July Wood
Customer Support

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